![]() ![]() In both cases, it has to be clearly visible. A company’s logo will appear on a large billboard by the highway or on the tiny app icon on your phone. Here are the advantages of creating logos in vector over raster: 1. Vector-based graphics are mathematical objects while raster graphics are pixel-based images. Vector vs Raster: Why are logos designed in vector? So, why is scalability important when creating Logos? What makes vector better than Raster (pixel-based logos). And there’s no “enhance image” like you see in the movies. ![]() Because of this, the graphics created in Photoshop are not scalable. This means the image has lost quality when scaled to a larger size. ![]() If you were to print your selfie on, say an A1 size paper, you’ll notice all the jagged edges and pixels. But if you zoom in to a picture, like the one in your phone gallery, you start to see the individual pixels. The pixels together combine to create the illusion of an image. raster logo in photoshop showing pixelation This means the image created is composed of tiny squares, each containing a set of color information, called pixels. These artworks are created in pixel or bitmap format. However, over the years Photoshop has added on tools that allow illustrators and digital artists to create digital paintings and graphics from scratch. Photoshop is an image-manipulation, pixel-based (raster) program, originally intended for editing and touching up photos. Because of this, they can be scaled (increased in size) without losing quality. Illustrator creates mathematical shapes and lines called “vectors”. Illustrator is a vector-based program used by designers to create graphic design elements like symbols, icons, and logos to entire compositions like brochures and posters. To get a better understanding of the differences between the two software, it’s important to understand their intended use, the tools they have or do not have, and their exporting features. Photoshop is pixel-based, meaning the image or logo you create loses quality with scaling. This is because Illustrator is primarily a vector-based software, enabling you to create shapes and lines that scale without losing quality. Illustrator is better than Photoshop for designing Logos. ![]()
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